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A shared purchasing experience.

 

GROUP PROJECT  |  4 WEEKS  |  SERVICE DESIGN and UX/UI DESIGN

 
 

 

ROLE

 

Removes friction for anyone splitting expenses.  

 

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INTRODUCTION

 
 

It's a human truth that money makes things awkward.

Cartsplit resolves the tensions of money between family, friends and roommates by eliminating the awkward dance of figuring out who paid what. It also avoids the need to send a passive aggressive venmo request or reminder.

This experience is ideal for anyone sharing expenses. Cartsplit works for both student and prime users. By Connecting to user’s Facebook accounts people can share a cart of items and Amazon will divide prices among members of the group. Items will be added based on unanimous approval from group members.

 
 
Hey, isn’t it your turn to buy more toilet paper?
— roommate
 

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OPPORTUNITY

The bulk of Amazon's revenue comes from their prime subscribers.

Of the 300 million Amazon shoppers, 53% have Prime memberships. On average, they're spending 4.6 times more than Non-Prime consumers annually. ($1,300 vs. $700) That said, Amazon is constantly working to increase the number of Prime users.

Their "typical" Prime subscriber is on average age 37 and among the upper/middle class business professional (income > $41k). But they've yet to properly serve and capture the lower-income consumers and Millennial/Generation Z market.

Cartsplit can change that for Amazon. These consumers are at their infancy of developing shopping habits. The barrier of commiting to a prime membership for these consumers is that money is tight. Either they're scared away by the $100 annual membership fee or they're still clinging onto a parents prime account. Cartsplit provides a service that appeals specifically to them, where they can immediately imagine the benefits.

In turn, it increases Prime and Student membership (and therefore revenue), Increase App Downloads and Amazon Pantry use, and overall it enhances the Amazon shopping, gifting, subscribing, recommendation, video, and pantry experience.

 
 
 
 
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HOW IT WORKS

Step One

Login or Create your Amazon Prime or Amazon Student Account. Once you're logged in and have returned to the homepage, look for the accounts and lists tab in the upper right corner.

 
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HOW IT WORKS

Step Two

Click the Accounts and List drop down menu. Now select an existing cartsplit group or create a new group by clicking add group. 

 
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HOW IT WORKS

Step Three

The user has two options.  Either Connect to your Facebook by allowing Amazon access.  Or user can opt to manually adding select emails to the group. 

 
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HOW IT WORKS

Step Four

At this point your cartsplit has been created. Which means it's time to start ready to adding items/products to the cart.  Click start shopping and type in the product that you are looking for.

 
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HOW IT WORKS

Step Five

 
 
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